Team

Jonali

Jonali

Founder

Grew up in Shillong, India surrounded by the turmeric and pepper farms her family has known for generations. Sources our Meghalaya spices and runs the show. Still judges every turmeric by whether her mother would approve.

John

John

Founder

Third-generation tea drinker, first-generation tea importer. Finds our teas in Taiwan and Japan, and many of our wares, often by showing up unannounced. Believes tea should tell a story, not just fill a cup.

Jenyfa

Jenyfa

Community Partner

Raised in a farming village, Jenyfa partners with 200 farmers across five villages, training them in vermi composting, bio-fertilizers, and sustainable practices. What started as fieldwork became family - she's been by our farmers' side since.

Arun

Arun

Operations

His grandfather farmed. His grandfather's grandfather farmed. Arun builds the systems and drinks tea. He is obsessed with cutting out middlemen.

Dr. Nagesh Shenoy

Dr. Nagesh Shenoy

Health & Wellness Advisor

NHS General Practitioner, Telford (UK). Practicing primary care physician with interest in pediatric, family health and holistic practice. Spice nerd. Passionate about preventive care. Contributes to our wellness content.

Dr. Kiran Ashok

Dr. Kiran Ashok

Medical Advisor · Sourcing

Obstetrician & Gynaec. by day, amateur botanist by weekend. Passionate about women's health. Hikes the Western Ghats, India. Talks to hundreds of farmers in the field. Blogs often.